Article 4 - The role of blogs as a Marketing Tool
Blog as a Marketing Tool Blogs are an online social media tool which have penetrated the Internet since their inception. They are of many different types, such as text blogs, photo blogs and business blogs to name a few. Blogging can be defines as the act of creating short-form content. Business blogging is an internet marketing strategy which utilizes blogging to provide more visibility to one’s business. All the posts on a business blog are about any topics and/or issues regarding the business, such as latest offers and relevant information like customer service. In the modern world, online visibility is of utmost importance if a business is to thrive and reach masses. This refers to the ease with which the business can be found and seen as well as their overall presence online. For example, if a business has ads placed online and if so, on how many platforms. The higher the number of platforms, higher the probability of potential customers coming across them and the existing
